Trust & Will & Fifth Third Bank partner to enhance focus on financial health

By Pavithra R

Trust & Will, a leading online estate planning in the U.S. has announced that the firm has entered into a strategic relationship with a major banking institution, Fifth Third Bank, the 15th largest bank in the U.S.

The company joins the bank’s portfolio of FinTech partners and will provide exclusive savings on Will and Trust-based Estate Plans for its customers. The partnership expects to address the burgeoning need for accessible estate planning during COVID-19 and bring holistic financial health into focus when companies and customers need attainable tools to help navigate through the unprecedented times. The collaboration will enable Trust & Will to offer their services to the bank’s 1,100+ branches and customers across ten states.

“We are thrilled to announce our relationship with Fifth Third Bank to help better serve their customers as they look for guidance in estate planning during these challenging times and beyond. A strategic partnership with one of the largest banks in the country solidifies the need for a modern approach to Trust and Estate Planning. We are grateful to bring our best in class estate planning solution to millions of additional Americans, and more importantly, the opportunity to provide peace of mind,” said Co-Founder and CEO of Trust & Will, Cody Barbo.

According to Trust & Will’s data, Since 2017 the firm has helped over 100,000 members start their estate plans and demand for the company’s estate plans have more than doubled since March 2020 as a result of the recent pandemic.

“Helping our customers reach their financial goals is very important to us, and we want to provide access to easy-to-use digital tools to protect their money, prepare for their future and plan for the long-term well-being of their families. We are proud to work with Trust & Will and continue to provide access to innovative solutions for our customers through our strategic fintech relationships,” said Howard Hammond, head of retail banking and brokerage distribution for Fifth Third Bancorp.

Founded in 2017, Trust & Will is an online service providing legal forms and information. The company is backed by venture capital including Revolution’s Rise of the Rest, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors.