Plum partners with Button to launch rewards program

By Pavithra R

Plum FinTech, a provider of an AI assistant that boosts user’s bank balance, has announced that the firm has partnered with Button, a leading mobile commerce technology company, to launch a reward program enabling users to seamlessly shop at retailers like Groupon, ASOS, and Farfetch.

By powering a personalized commerce program in Plum’s app, Button’s technology enables users to discover offers tailored to their preferences, as well as shop and save with foremost brands. Through the technology integration, Plum is creating an additional revenue stream while increasing the utility of its app to drive engagement, retention, and loyalty with its users.

“Our main goal is to make everyone who uses Plum better off over their lifetime. This means fighting on our users’ behalf to put money back in Plumster pockets wherever possible. By teaming up with Button, we’re able to leverage the rich transaction data we have on our user base to help them put extra aside even when they are spending. For us, the combination of Button’s smart technology paired with the brands that our users love already mean that we can bring real financial benefits to our users and stay true to our philosophy of making saving effortless and automatic. We’re excited to see success already with major brands like Groupon and look forward to adding more over the coming months,” said Victor Trokoudes, CEO and Co-Founder of Plum.

The integration enabled Plum iOS app to provide users with find the Cashback feature to shop and save money with leading brands, powered by Button’s technology. Button’s Personalization API has helped to filter the brand offers with brands tailored to them, providing more relevant shopping experiences for them to embark on.

“We are honored to welcome Plum as our newest FinTech partner to help the app get sticky with its users, and are proud that Groupon, our longtime customer, continues to reap the benefits of working with Button. As more fintech apps seek diverse monetization strategies to maintain durable revenue streams through these unprecedented times, Button is excited to be their trusted partner powering their mobile business growth,” said Michael Jaconi, Co-Founder and CEO of Button.

Recently, Button & Bits of Stock partner to enable users to shop & earn fractional shares of stock.

“Button has been a valuable addition to Groupon’s mobile growth strategy in the UK. Button’s technology enables consumers to discover Groupon in the Plum app, unlocking install conversions for Groupon, and enabling our brand to acquire new app users to nurture into loyal, lifelong customers,” said Maciej Zbroszczyk, Head of Affiliate Marketing EMEA & Asia-Pacific, Groupon.  Groupon has already achieved a 66% tap-to-install rate and a 17% purchase rate based on the Button platform data.

The Button-powered commerce program is available on Plum’s iOS app and will soon be launched in Android app.

Founded in 2014, Button’s technology helps brands acquire new customers and engage existing ones, to drive new sales and increase the lifetime value of users. It powers mobile growth for the world’s largest brands and publishers while offering consumers more seamless, enjoyable experiences. According to company data, Button has driven over $3 bn in spending to date and has raised over $64 mn in venture capital.