Ingenico & Oro team up to create customised checkout experiences for B2B retailers

By Megha Bhattacharya

Payments provider, Ingenico Group, has integrated with Oro Inc’s B2B digital commerce platform, OroCommerce in a bid to offer customised checkout experiences to B2B retailers for speeding up their online shopping experience. The integration is expected to boost e-commerce along with conversions and sales and allow businesses to offer customised payment experiences.

“We are always looking for new ways to grow and improve our ecosystem,” said Motti Danino, Chief Operations Officer, Oro Inc. “Our integration with Ingenico ePayments gives us a means of going to market and improving the B2B online shopping experience. In B2B eCommerce, buyer experience is vital, and a seamless payment process is an important component Ingenico’s platform has been critical in enabling us to offer personalisation and choice to our customers, and that is core to our business.”

According to Ingenico, the extension of its ePayments’ platform to OroCommerce will enable the latter’s sellers to enhance their payments experience by accepting online payments from customers. It will allow Ingenico ePayments’ merchants to boost online shopping with customised checkout experiences and payment methods. B2B customers can choose from Ingenico’s payment methods – SEPA Direct Debit, ACH, Mastercard, Visa or American Express amongst others, and its “Tokenisation” option allows buyers to save payment credentials as tokens for future use.

“Being able to offer a quality customer experience is as strong a competitive differentiator as you can find in ecommerce these days,” said Andrew Monroe, General Manager, North America, Ingenico ePayments. “By creating personalised checkout experiences, custom payment rules, and more, we’re able to offer a flexible integration that can provide more value to an ecommerce company like Oro. Through this integration, Oro’s customers will be able to thrive in the B2B digital commerce space and not worry about playing catch-up with their B2C counterparts.”