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Financial institutions must innovate to meet consumer trust in non-financial brands

By Puja Sharma

February 13, 2024

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additiv, a global leader in FinTech and embedded finance, today unveiled the findings of its comprehensive 2024 Embedded Finance Consumer Study “How consumers access financial services”. For this landmark research, conducted in collaboration with leading market research and consulting firm Ipsos, 4,500 consumers across 10 countries and varied demographics provide an unparalleled look into interaction […]

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