DeepTarget introduces the 3D Storyteller Digital Experience for banks and credit unions

By Edil Corneille

DeepTarget announced the addition of its new 3D StoryTeller to its Digital Experience Platform. With headquarters in Madison, Alabama, the company is a solution provider that utilizes data mining and machine learning to deliver targeted communications across digital channels for banks and credit unions. 3D StoryTeller turns raw data into engaging and personalized ‘My Financial Story’ user experiences for consumers on their digital banking platform of choice.

The solution combines the intelligence and benefits of DeepTarget’s Digital Experience Platform and enables financial institutions to offer their customers a unique and personalized experience. Social media platforms such as Instagram, Facebook, and even Snapchat have demonstrated how to capture and share great visual stories that entice, engage, and entertain their audience. The popularity of such platforms and the visual capabilities have shown consumers that they can have both a great visual experience and quickly skip to content that interests them.

“As a marketer, the biggest challenge is to get the user to engage,” said Michael Hostetler, Assistant Vice President of Marketing, Crane Credit Union. “We’ve never seen anything like DeepTarget’s 3D StoryTeller and it will enable a richer, relevant conversation with our members.”

3D StoryTeller enables bank and credit union customers to have a similar experience with their financial institutions, but with added intelligence to provide relevance. Meaningful messages are prioritized, inventoried, and delivered uniquely to each financial institution customer/ member in an immersive 3D format that compels customer and member engagement.

“This type of innovative technology is perfect for our new normal,” said Bryna Butler, Vice President, Corporate Communications, Ohio Valley Bank. “It will allow our community bank to deepen online relationship building efforts and deliver personalized financial insights at a level only previously offered by large fintechs. DeepTarget brings this technology to us in an easy to use, turnkey package.”

“The 3D StoryTeller experience is immersive, eye-catching and visually unique, said Jill Homan, President of DeepTarget. “When combined with the built-in intelligence of our Digital Experience Platform, it becomes a powerful game-changer. Imagine watching a unique and personalized story unfolding in a 3D visual treat every time you log in to your digital banking system! We have designed this solution to be a unique communication canvas for personalized financial stories that are engaging, relevant, emotional and entertaining – limited only by the marketer’s imagination. 3D StoryTeller will drive even more loans, deposits and loyalty for our FI customers.”

Banks and credit unions can manage the solution as part of the DeepTarget Digital Experience Platform. The social media-inspired platform is powered by data accumulated through customer service and can be enhanced with third-party sources.