Deem Finance launches its second branch in the UAE

By Edil Corneille

Abu Dhabi-based Deem Finance (Deem), a digitally-led financial services provider, launched its second branch in the Burjuman Mall in Dubai, United Arab Emirates. Deem was created following the strategic re-purposing of an asset owned by Mubadala, Fullerton, Waha Capital and A.A.Al Moosa Enterprises. The company has loans and advances of over AED 1 Billion, in addition to deposits.

Deem is continuing its expansion in the UAE where its new branch is designed to offer an easily accessible conversational centre for clients to use available electronic devices such as tablets to apply for products. Deem staff will be on-hand to guide and assist customers with their financial requirements and provide a seamless digital banking experience.

Chris de Bruin, CEO, Deem elucidated, “We recognize that some of our customers want more guidance or to know more about our services. The opening of this branch allows us to fulfill this need and reflects the customer experience we deliver, as well as our continued growth. Since our founding, we have been highly committed to a path of innovation, focused on giving the customer a hassle-free experience.

“Despite being a relatively new brand in the industry, we are backed by some of the strongest shareholders in the region and our digitally-led approach sets us apart from legacy financial institutions. Today, no one has the time for unnecessary procedures or paperwork, and this is what we strive for through our business model – applying for our services or making transactions with us can be completed completely digitally, and is an easy, quick, convenient and paperless process.”

Two more branches will be launched soon in Abu Dhabi and Al Ain. Currently, Deem provides a portfolio of products and services including loans and credit cards, as well as corporate deposits. The company also plans to offer products related to protection and savings aimed at helping its customers safeguard and grow their funds.