Barclaycard partners with FreedomPay for enhanced payment experience

By Megha Bhattacharya

Barclaycard has collaborated with FreedomPay in the UK and Europe in a bid to offer an end-to-end payment experience for the former’s customers across a range of sectors. The partnership will enable FreedomPay to improve the existing Barclaycard offer through the provision of more payment methods and technologies.

FreedomPay’s Commerce Platform aims to help merchants and enterprises with flexibility for operation across borders, industries, point of sale, and merchant service providers.

Nicole Olbe, Managing Director of Partnerships at Barclaycard, said, “This exciting new partnership shows our ambition to offer customers best-in-class payment solutions that help them grow. The FreedomPay platform complements and enhances our own and gives benefits to merchants – particularly in the hospitality and leisure sector – to help them offer the best payment experience possible to their customers.”

FreedomPay’s Ingenico TETRA platform partnership will allow businesses to use a range of wireless and Bluetooth-powered PIN entry devices (PEDs). It also supports mobile wallets such as Apple Pay and Google Pay, with plans to add AliPay, WeChat Pay, and China Union Pay soon.

Chris Kronenthal, President and CTO of FreedomPay, said, “We have ambitious expansion plans across Europe, and Barclaycard is a critical acquiring partner of scale, with a reputation for trust and security, to help us with that journey. FreedomPay’s global reach is unique in the world of commerce and working with Barclaycard, we will strengthen our capabilities across all continents. We are very excited to see the partnership prosper.”

Recently, Barclays launched a new digital advice service, ‘Barclays Plan & Invest’, in a bid to create customised investment plans for customers and managing the investments on their behalf.