Zumo launches pioneering full-stack B2B crypto solution
By Joy Dumasia
Zumo, the Edinburgh-based crypto wallet and payments platform, has announced the launch of Zumo Enterprise, its new B2B ‘Crypto-as-a-Service’ solution that enables companies to offer crypto products and services to their customers.
Zumo Enterprise is the market’s only full-stack, embedded crypto solution. Zumo Enterprise allows FinTechs and financial institutions to effortlessly embed crypto within their existing infrastructure, offering a fast, flexible, low-barrier and compliant market route while opening new revenue streams, attracting new customers, and supporting customer retention. It follows on from ZumoKit, a beta product released last year to test out the proposition.
Zumo Enterprise was created amidst growing demand for crypto products and services, with worldwide adoption jumping by over 880% last year. Businesses realise the scale of this opportunity, with 80% of respondents to a recent global Deloitte survey agreeing their respective industry will see new revenue streams from blockchain, digital assets and crypto solutions, and 73% believing their organisation will lose competitive advantage if it doesn’t adopt such solutions.
Importantly, by being compliant in the UK, Zumo Enterprise enables FinTechs and financial institutions to fulfil their duty of care to customers, harnessing crypto solutions safely and securely. Zumo Enterprise also features an embedded ESG and net-zero strategy.
Nick Jones, Co-Founder and CEO Zumo, said: “Consumer preferences are changing. Digitalisation is accelerating. Amidst an increasingly competitive and fast-evolving financial landscape, the demand for new, alternative solutions is booming. Zumo’s embedded crypto technology plugs seamlessly into FinTechs’ and banks’ existing tech stacks, helping them to tap into this surging demand for digital assets. Zumo Enterprise offers a compliant, flexible solution that removes the need to deploy specialist teams or incur huge development costs. It will help forward-thinking financial institutions to meet the needs of both present and future customers.”
IBS Intelligence reported that Zumo, the Edinburgh-based crypto wallet and payments platform, has announced the launch of its #CryptoConfidence campaign, designed to help women become more comfortable with crypto.