Zoho invests AED 46m in strategic partnerships with UAE entities

By Gloria Methri

Zoho Corp., a global technology company, has invested AED 46 million in strategic partnerships with local public and private entities in the UAE. With this, the Indian firm has powered the digitalisation efforts of more than 7,000 UAE businesses, a two-fold increase since 2022.

During a press conference at GITEX, the company also launched Zoho IoT, a user-friendly and scalable low-code platform enabling businesses to build and deploy custom Internet of Things (IoT) solutions.

Zoho’s strategic initiatives with the local government empowered UAE businesses to optimise their digital transformation efforts and gain a competitive edge. By providing access to wallet credits and upskilling programmes, the FinTech has equipped businesses of different sizes across sectors with the tools and resources needed to leverage its innovative solutions.

Zoho’s flagship products, Zoho One, Zoho Books, Zoho Workplace, Zoho CRM Plus, and Zoho People, have proven particularly popular among UAE businesses, with a remarkable 57% conversion rate.

“We believe that strategic partnerships are essential for driving digital transformation in the UAE. By investing in partnerships with local organisations, we can provide comprehensive solutions to businesses of all sizes, helping them migrate to the cloud and realise the benefits of digital technologies. Our goal is to empower UAE businesses to achieve their full potential and contribute to the nation’s economic growth and development,” said Hyther Nizam, President of Middle East and Africa, Zoho Corp.

Zoho IoT, launched in the UAE, provides industry-specific solutions that can either function as pre-built solutions or be customised to integrate with other infrastructure to meet businesses’ unique needs. Its compatibility with third-party hardware ensures seamless integration into existing systems, allowing companies to scale rapidly.

The IoT solution seamlessly integrates with other applications, providing a holistic view of business operations and enabling enhanced visibility and control. The platform’s intuitive and unified interface empowers organisations to automate processes and make data-driven decisions effortlessly without the need for extensive technical expertise.