Zogo offers financial education in US during Covid-19

By Robin Amlot

In August, Zogo Finance launched 11 new partnerships with credit unions across the US, aiming to revolutionise financial education and deliver gamified, mobile financial literacy lessons during the Covid-19 pandemic. According to Zogo CEO Bolun Li, it’s the most partnerships the start-up company has launched in such a short period of time.

New partnerships include:

• Fast Federal Credit Union
• Torrington Municipal & Teachers Federal Credit Union
• West Aircomm Federal Credit Union
• Astera Credit Union
• Simplicity Credit Union
• Weld Community Credit Union
• Neighbors Credit Union
• USAgencies Credit Union
• DuPage Credit Union
• Summit Credit Union
• TwinStar Credit Union

Since launching in November 2019, Zogo’s gamified financial literacy app has garnered more than 70,000 users who have collectively completed over 1,000,000 of the app’s bite-sized lessons on intelligently saving, spending, and managing their money. As users complete each module, they earn points — in the form of pineapples — that they can redeem for real-life rewards.

Li added that these partnerships come at a pivotal moment as students and educators across the country search for new and engaging ways to implement digital learning opportunities. “Education may look very different than it did eight months ago — but thankfully, financial education doesn’t have to end when in-person classes aren’t in session,” Li said. “Our app allows Gen Z and millennial users to complete personal finance lessons while making their morning coffee, waiting in line at the store, or even getting ready for bed.”

A 21-year-old graduate of Duke University, Li founded Zogo during his junior year of college after reflecting on his own poor experience with financial education in high school. Since its launch, Zogo has formed more than 30 partnerships with credit unions and other financial businesses, including BayPort Credit Union and Diamond Credit Union.

“Zogo’s continued growth is almost overwhelming,” Li said. ‘“This is a financial literacy movement, and with each day we only gain more momentum.”