Zip expands partnership with Adobe for enhanced digital payment options

By Megha Bhattacharya

Zip has accelerated the global expansion of Buy Now Pay Later (BNPL) by becoming an Accelerate partner in the Adobe Exchange Partner Program. It has strengthened its relationship with Adobe in a bid to provide digital payment options to Magneto’s network of merchants.

“Partners like Adobe are helping supercharge Zip’s popularity among consumers and retailers in the UK and globally. This collaboration means thousands of merchants using the Magento platform can seamlessly offer their customers our better way to pay,” said Belinda Mackey, Senior Partnerships Manager for the UK at Zip.

Adobe offers an enterprise-level, cloud-hosted application, Magento Commerce, as well as a free e-commerce solution, Magento Open Source and serves the needs of companies of all sizes with digital commerce solutions to successfully sell across channels.

“While brands are looking for ways to engage customers with new, exceptional experiences, the realities of COVID-19 have catapulted digital commerce technologies to the forefront of the market,” said Jason Woosley, Adobe’s Vice President, Commerce Product and Platform.

“Consumers love instalment payment solutions because they’re fast, fair and interest-free. Zip enables Magento merchants globally to implement these capabilities effortlessly at checkout, improving cash flow, increasing order value, and keeping customers coming back again and again.”

Recently, Buy Now Pay Later solutions provider Zip announced a partnership with THG to provide interest-free payments over four instalments to customers shopping on THG sites and with brands using the THG Ingenuity end-to-end e-commerce platform.