Zip announces new global brand and expansion strategies

By Joy Dumasia

Zip is unifying its rapidly growing global business under one name to increase brand awareness and leverage more resources to lead the future of digital, universal payment technology. A year ago, Zip acquired the U.S. buy now, pay later (BNPL) platform, Quadpay.

Zip is investing deeply to escalate its brand awareness across 12 markets and five continents. They are democratizing alternative payment options and increasing access to transparent, responsible and fair financial products through rapid expansion. The U.S. business will leverage a $400 million investment in Zip to fuel robust brand recognition in the U.S. It will bring together 300+ top finance technology product experts and over 200 technical resources to drive more innovative global efficiencies to the retail industry.

Zip has set a FinTech industry standard for building transparent and flexible products that help people take control of the way they pay. The company will continue its investment in building a unified global brand and driving increased business outcomes for merchants and value for customers across their ecosystem. The new brand will roll out across its global operations starting mid-August 2021.

Zip Co-founder and Global CEO Larry Diamond said: “We believe Zip can become the most fair and responsible global payments brand in the world, on the side of merchants and consumers. Since Zip acquired Quadpay, we have experienced exceptionally strong growth in the United States. We’ve built a brand that will grow with us as we continue to expand our global footprint, and that allows us to celebrate our merchants, customers and our Zipsters, putting them at the centre of all that we do.”

Recently, IBS Intelligence reported that changing habits for digital purchasing and increased customer demand for buy now pay later (BNPL) payment options in the Australian market.