Zimpler announces its entry into Norway

By Joy Dumasia

Zimpler, a FinTech company born in Sweden, announced that it had gone live in Norway. Following Sweden, Finland, Germany, Estonia, The Netherlands, Latvia and Lithuania, Norway has become the eighth market to offer Zimpler’s account-to-account payments solutions.

The first merchant in Norway to go live using Zimpler is Scandinavian Travel Group, which is currently integrated with Zimpler in Sweden and Finland through Vitec Travelize. Zimpler will continue to focus its efforts on expanding in the Norwegian market, especially in segments such as travel, eCommerce, and financial services where instant, secure and easy payments are crucial. Zimpler will offer wide bank coverage in Norway, and customers will be identified through their verification system, BankID.

Launching in Norway is a part of Zimpler’s ongoing geographical and product expansion plan, which is particularly focused on the Nordics. Last year, entry into new verticals and markets fueled Zimpler’s growth, and the company marked a 176% increase in transaction volumes and a 134% increase in revenue year-on-year.

Sylvestre Thenor, Head of Expansion at Zimpler, said: “The payments infrastructure in the Nordics gives us a perfect ecosystem to expand in, and we aim to offer Zimpler solutions throughout the region. The Norwegian market represents a cornerstone for Zimpler in having a strong presence in the Nordics. Norway – where 98% of the population has internet access, and 1.3 million customers use online banking daily – offers great opportunities to integrate our products. Especially in segments such as travel, e-commerce, or financial services.”

Johan Strand, CEO at Zimpler, said: “It has been an exciting and eventful couple of months at Zimpler, with announcements of major new partnerships, new investment, and product launches. I am grateful that even in these turbulent times when many of our competitors are forced to make cuts in their operations, we can continue to push our mission of simplifying payments transactions, implement our expansion plans and continue to grow.”

IBS Intelligence also reported that Zimpler, a FinTech company based in Sweden, revealed its new brand identity. The rebrand aims to get the company closer to its customers and prepare for further geographical and product expansion.