ZEN selects SIA to boost digital financial solution launch across Europe

By Megha Bhattacharya

European FinTech ZEN and SIA today announced a partnership in a bid to bring the FinTech’s digital financial solution to consumers and entrepreneurs in 32 European countries, including the UK. ZEN launched its new online payment cards platform choosing SIA as its technology partner. With this agreement, SIA’s digital infrastructure will manage the processing of transactions made using physical and virtual payment cards issued by ZEN for online and offline payments in over 150 currencies.

The FinTech stated that the platform will comprise an advanced service for the fraud prevention and management service and card tokenization services.

“As an entrepreneur, I have encountered many challenges while managing my finances with traditional banking solutions. This experience has made me realize that there are more people like myself, who need a comprehensive, digital suite, which gives peace of mind in terms of managing money and shopping transactions. ZEN is inspired by the culture of the Far East, where the concept of Zen means feeling of security and control. Our acronym for ZEN – zero-effort non-bank – stands for helping our clients manage their finances effortlessly. We are aware that to be successful, fintech companies need to scale their business internationally and this is why we partner with trusted providers such as SIA, to create advanced financial solutions, designed to meet the needs of contemporary consumers and entrepreneurs across Europe” said ZEN’s founder, Dawid Rozek.

Recently, ZEN announced its launch in 32 markets including the UK, along with the support of cross border solutions provider Currencycloud. Businesses using ZEN now have the ability to create accounts for their customers that allow them to pay, collect and hold 35 currencies, as well as provide settlement solutions for customers using other PSPs. ZEN aims to transform digital payments and drive the future of commerce in order to simplify the online experience for both merchants and consumers.

“We are particularly proud of our agreement with ZEN, which confirms our role as a trusted technology partner also for fintech companies acting across a number of European markets, where we are already supporting banks and other financial institutions to further accelerate the development of digital payments. We are confident our proven competence in payments systems and the e-money sector, together with our capabilities in leading the innovation, are a perfect combination for ZEN’s success” stated Eugenio Tornaghi, Marketing & Sales Director at SIA.