Zafin integrates ChatGPT Enterprise to accelerate bank innovation

By Vriti Gothi

Zafin, has integrated ChatGPT Enterprise into its product development and delivery operations, to accelerate digital transformation, strengthen product excellence, and support banks in delivering differentiated, customer-centric solutions at scale.

In an increasingly competitive banking landscape where legacy systems, agile digital challengers, and rising customer expectations converge Zafin’s strategic deployment of OpenAI’s enterprise-grade capabilities positions it to help banks modernise core infrastructure and respond to market demands with greater speed and precision.

OpenAI’s leadership in generative AI and its emphasis on responsible human AI collaboration align directly with Zafin’s own principles of trustworthy, transparent innovation. By embedding ChatGPT Enterprise throughout its development lifecycle, Zafin is driving sharper focus, increased velocity, and higher-quality outcomes for its clients worldwide.

Through this integration, Zafin’s teams are leveraging AI to automate routine development tasks, refine documentation, and enable secure, cross-functional knowledge sharing freeing talent to focus on strategic innovation and complex problem-solving.

This organisation-wide adoption of generative AI is anchored by Zafin’s robust Responsible AI Governance Framework, which combines automation with human oversight to ensure outcomes remain explainable, auditable, and aligned with banks’ stringent standards for risk management and regulatory compliance.

Zafin’s evolving AI roadmap focuses on three key areas: enabling secure collaboration and intelligent knowledge sharing, embedding AI to accelerate platform delivery across design and QA, and developing advanced agent teams and secure connectors that augment human capability across the entire product suite.

Branavan Selvasingham, Head of AI and Engineering at Zafin, said, “Innovation at Zafin is rooted in solving the toughest challenges banks face in delivering personalised experiences and dynamic pricing at scale. By integrating Enterprise ChatGPT into our internal processes, we’re accelerating how we develop, design and deliver products and capabilities that help banks respond to customer needs with speed and precision. Our teams are using AI to streamline ideation, reduce complexity, and enhance decision-making as our clients push for growth and efficiency.”

James Dyett, Head of Enterprise and Strategic Sales at OpenAI, said, “Zafin is a great example of how companies are using ChatGPT to transform how teams work. By embedding ChatGPT into their product development and delivery workflows, they’re accelerating innovation and creating more value for their customers across the banking sector.”

By weaving generative AI deeply into its operations, Zafin is delivering measurable improvements in development timelines, QA cycles, and documentation workflows—empowering banks to bring personalised products and services to market faster than ever.

With this initiative, Zafin reaffirms its commitment to being the trusted partner banks rely on to unlock innovation, deliver transformative customer value, and compete with confidence in a rapidly changing financial ecosystem.