YOOX NET-A-PORTER GROUP partnered with Klarna for BNPL features

By Joy Dumasia

YOOX NET-A-PORTER GROUP, online luxury and fashion, has announced an international partnership with Klarna, a leading global retail bank, payments and shopping service. Through the partnership, YOOX NET-A-PORTER customers will be able to pay using Klarna’s popular ‘pay later’ products, including its Pay in 3 and Pay in 4 options.

YOOX NET-A-PORTER GROUP is the online luxury and fashion retailer with 4.5 million high-spending active customers in 180 countries, as pioneers in bringing together the realms of technology and luxury. The Group sells directly to customers globally through its own family of multi-brand online shops: NET-A-PORTER, MR PORTER, YOOX and THE OUTNET.

Klarna’s flexible payment services have already begun to be rolled out across the YOOX NET-A-PORTER Group, starting with MR PORTER – where the service is available in the US, UK, Germany, Austria, the Netherlands, Italy, Spain, Belgium and Finland.

Brands across the YOOX NET-A-PORTER portfolio will be able to offer customers flexible payment options on top of the other payment methods already available, allowing them to spread the cost of purchases over time, with no interest charged. NET-A-PORTER has launched in the US and Australia, with other European markets launching later in 2021. This will be followed by implementation across THE OUTNET and YOOX over the next 12 months.

90 million global active users and 2 million transactions a day, Klarna is meeting the changing demands of consumers who want to shop, pay and bank on one intuitive platform and with one trusted brand. Over 250,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, Samsung, ASOS, Peloton, Ralph Lauren, Abercrombie & Fitch, Nike and Shein, have enabled Klarna’s innovative shopping experience online and in-store.

Recently, IBS Intelligence reported that Klarna, the global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and influencers regarding social media advertising guidelines.