Yetipay raises $4.1m to expand smart payments in hospitality

By Vriti Gothi

Yetipay, a FinTech, has raised $4.1 million in funding to drive digital transformation across the hospitality and retail sectors, delivering intuitive, flexible, and future-ready payments solutions that put the customer experience at the forefront.

Founded within the creative hub of David Bowie’s former Soho studio, Yetipay is carving a distinctive path in the competitive payments industry. Evolving from its origins as TableYeti a “leave-at-table” ordering and payment solution launched in 2017 the company has rapidly transformed into a platform-agnostic payments provider through bold pivots, strategic technology partnerships, and relentless product innovation.

The latest funding round combines a debt facility of up to £1.75 million from Berlin-based FinTech re:cap backed by HSBC Innovation Banking and Avellinia Capital — alongside £1.7 million in equity from an influential syndicate of super angel investors, including Paul Statham (Condeco, Thoma Bravo), Mark Blandford (Blandford Family Office), Ben Whitaker (Masabi), Lloyd Amsdon (Watchfinder), Christian Riener (PCP Capital), and Simon Squibb (HelpBnk). Yetipay is the first UK business to leverage re:cap’s new €125 million credit facility, a testament to its robust model and sound growth trajectory.

With this fresh injection of capital, Yetipay is set to expand its next-generation payments platform and roll out new solutions specifically designed for modern hospitality and retail businesses. The company already partners with leading names including Brewdog, Pho, Grasso Soho, Kütchenhaus, and Zenith, and has seen remarkable adoption of its innovative “Tap To Tip” feature — a standout offering launched to support the hospitality sector’s post-pandemic revival.

Looking ahead, Yetipay plans to broaden its suite of services with expense cards, integrated bank accounts, and local IBANs, further strengthening its position as a comprehensive financial partner for independent businesses and enterprises alike.

Oliver Pugh, Founder and CEO of Yetipay, said, “At Yetipay, our mission is simple to make the mundane magical. We’re transforming everyday transactions into seamless, standout moments for businesses and their customers. This latest round demonstrates our investors’ confidence in our lean, sustainable approach and our ability to challenge the industry’s largest incumbents. Their scale often comes with burdensome operational costs; we’re proving that focus, agility, and customer-centricity are powerful advantages in this David vs Goliath battle.”

Christian Luecke, Chief Commercial Officer at re:cap, said,  “We’re excited to support Yetipay as our first UK partner. Their disciplined approach, strong product-market fit, and impressive traction make them exactly the type of forward-thinking FinTech we’re proud to back. Yetipay exemplifies how targeted innovation and a lean operating model can deliver exceptional results in a highly competitive market.”

Over the past year, Yetipay has grown its annual recurring revenue sevenfold to £4.7 million and is processing nearly £500 million in transactions annually all while operating with a core team of just 26 professionals from its iconic Soho headquarters. The company’s unique freelance sales force model, next-day terminal delivery, and personalised onboarding set it apart from legacy providers, empowering independent businesses to streamline operations and deliver best-in-class payment experiences.

As Yetipay charts its expansion into new international markets including the US, Australia, and New Zealand, its unwavering commitment to digital transformation, customer-led design, and operational agility positions it as a transformative force in the global payments landscape.