Yabx & SimpliFi team to expand access to card issuance in MENA

By Gloria Methri

Yabx, a Nordic Lending-as-a-Service platform, has partnered with SimpliFi, an emerging Cards-as-a-Service (CaaS) platform for MENA and Pakistan. This collaboration aims to leverage the strengths of both companies, to enhance access to payment card services and credit in the MENA region.

Yabx is a new-age lending platform focused on credit scoring for underserved segments in Africa, Asia, and Latin America. It is an easy-to-use, low/no code solution and can quickly offer various loan products, including overdraft loans, SME loans, personal loans, microloans, and device financing. Committed to responsible lending, Yabx has maintained strong loan portfolios and repayment rates, promoting financial inclusion in challenging markets.

SimpliFi is a Cards-as-a-Service (CaaS) platform that offers businesses the ability to fast-track the launch of their card programs. With launch-ready, one-stop-shop card issuance infrastructure across the region, SimpliFi enables businesses to launch their card programs at a fraction of the cost. The platform consists of APIs, SDKs, a client portal, and end-to-end program management capabilities and aggregates all partners required to issue cards, including Bin Sponsors.

By integrating SimpliFi’s CaaS platform with Yabx’s lending solutions, the collaboration aims to provide enhanced financial services, including greater access to payment cards and credit, to a broader audience. The mission is to provide personalized financial services by harnessing an individual’s digital footprint and creating world-class innovative products through technology and analytics.

“At SimpliFi, we are committed to empowering businesses with the tools they need to succeed in the dynamic digital economy. Our partnership with Yabx represents a significant step forward in achieving this goal,” said Ali Sattar, Founder and CEO of SimpliFi. “Together, we will harness the power of our combined technologies to deliver seamless, integrated financial services that enhance access to credit and drive economic growth across the MENA region.”

Rajat Dayal, CEO of Yabx, added, “We’re very excited to team up with SimpliFi. This partnership will help us improve payment processes, making the experience of our lending products even better. It will further expand and boost our Embedded Lending solutions to small businesses and new customers.”