Worldpay from FIS to provide Omnichannel solutions to HMV

By Gloria Methri

Worldpay from FIS has partnered with HMV to support the British entertainment retailer with its European expansion through an enhanced omnichannel strategy.

Worldpay Omnichannel will give HMV greater flexibility and choice when it comes to improving its omnichannel strategy, across 34 geographic markets. Developed in partnership with FreedomPay, the solution brings together Worldpay’s Global eCommerce capabilities with FreedomPay’s commerce platform.

Through a single integration, Worldpay Omnichannel allows merchants to operate across borders and Point of Sale (POS) providers, supporting both major and local card schemes, alongside local payment methods. The solution covers many of consumer’s preferred payment methods and enables merchants to deliver a more consistent omnichannel experience across the retail landscape.

The solution will allow for synchronization and tokenization across multiple channels, enabling merchants to operate more efficiently, as well as innovate to better meet shoppers’ expectations and changing payment habits. The solution also enables access to multiple POS providers allowing merchants to maintain their preferred relationships with partner ecosystems.

Worldpay Omnichannel is now live in HMV’s Dublin and Antwerp stores and will be rolled out across Europe in the coming months.

Pete Wickes, General Manager, Worldpay Enterprise, EMEA at FIS said, “We are pleased to extend our relationship with HMV to provide them with the next generation of omnichannel solutions and support their expansion across Europe. Our enhanced capabilities will help HMV future-proof their business and accelerate growth. We will connect HMV fully with their shoppers across the digital and physical worlds, enriching their purchasing journey across multiple channels.”

Darren Houghton, Head of IT at HMV said, “We needed a solution that would enable us to provide our customers with a seamless journey across multiple channels, as well as bring us into new markets simply and efficiently. Worldpay is a trusted partner that understands our business. Our new capabilities will speed our ability to innovate and better help our customers as we expand across Europe.”

“Together Worldpay and FreedomPay are transforming payments across the globe, bringing more functionality and innovation to enterprise businesses and their customers”, said Chris Kronenthal, President at FreedomPay. “By coupling FreedomPay’s data-driven, secure commerce technology platform and Worldpay’s leading Global eCommerce platform, we can provide merchants with enhanced omnichannel experiences for them and their shoppers.”