Worldline to lead Trusted Blockchain project to promote trust in social networks

By Megha Bhattacharya

The European Commission today announced that Worldline will be leading the Trusted Blockchain (TruBlo) project in the context of the Commission’s Next Generation Internet initiative. The initiative aims to foster a vibrant Open Internet movement that links research, policy, and society for the benefit of society.

TruBlo is expected to boost research on blockchain technology along with the exchange of reliable content on social networks and media. The project will last three years and each of the projects that it will support if they reach completion, will last a maximum of 15 months.

According to the companies, it is estimated that up to 450 proposals will be assessed in three calls for proposals, of which 45 will be partially financed and 9 carried through to completion.

Toni Paradell, R&D manager at Worldline Iberia & Group coordinator for the TruBlo project, said, “Generating trust in technologies is key to driving the new digital society, and there is no doubt that the TruBlo project will result in researchers, academics and businesses developing new blockchain solutions to ensure the exchange of reliable content on social networks and in the media. The 9 projects that are implemented will be key to creating trust models that power the exchange of content generated by individuals from any device. This is fundamental if we are to make the technologies part of our lives and increase our ability to drive an agile, effective and secure digital
transformation environment”.

Recently, Japan-based JCB Co. Ltd.’s international operations subsidiary – JCB International Co. Ltd announced the expansion of its partnership with Worldline. The collaboration is expected to strengthen the growth of JCB’s contactless enablement across Europe. The partnership will enable Worldline merchants to accept face-to-face contactless payments in other European markets from Q2 2021 and also welcome online JCB cardmember transactions. , Merchants will also gain the advantage of 24/7 authorisation of e-commerce, manual and contactless transactions, centralised billing for debit and credit cards and a safeguarded billing process.