Worldline strengthens ties with UK grocery retailer ASDA

By Gloria Methri

Worldline has extended its 16-year partnership with ASDA, the UK’s third-largest supermarket group, to deliver a full omnichannel payment solution for an initial period of five years. With the UK witnessing a surge in online food and grocery shopping, ASDA is investing in enhancing the user experience for its 18 million weekly customers.

To ensure a seamless payment experience for customers, the entire payment process chain is consolidated under Worldline as a single provider. ASDA will integrate Worldline’s omnichannel payment solution, including terminals, acquiring services, and smart routing through Worldline Payment Orchestration.

Through this collaboration, ASDA anticipates gaining valuable insights about its customers, empowering them to tailor their offerings to meet evolving needs better. This partnership is also expected to increase transactions through Worldline’s payment gateway. The majority of these transactions will occur in-store, complemented by a substantial number of online purchases.

Worldline’s solution is designed to ensure stable acceptance and high-quality standards both in-store and online. Its end-to-end capabilities cover gateway and hardware. This full omnichannel solution will enable ASDA to offer a seamless user experience to its customers across all channels.

By introducing Worldline’s Smart Routing, ASDA gains control over its card-acquiring flows, enabling it to choose the most suitable acquirer for each transaction.

Lee Jones, Chief Executive Officer of Worldline Merchant Services UK, said, “Extending our partnership with ASDA is a tremendous boost and an honour for Worldline, particularly in the retail grocery sector. By continuing to place their trust in us and utilising the full range of services we offer, ASDA is demonstrating that our payment solution is not only a market leader but also ideally suited to meet the needs of large grocery retailers.”

Richard Sykes, Treasurer & Head of Pensions, ASDA, added, “Our partnership with Worldline will help create significant operational efficiencies throughout our customer relationship journey. As customer shopping habits change, the insight, data, and learning through Worldline’s platform and value-added services will enable ASDA to be more relevant to its customers. We are delighted to continue working with Worldline to develop the best customer experience.”