Worldline partner with Broderick’s to boost cash to card vending business

By Joy Dumasia

Worldline, the European leader in the payments and transactional services industry, delivers a three-year support programme for Broderick’s, the Manchester-based, fast-growing, family-owned operator of more than 1,000 vending machines across the UK.

Worldline will provide Broderick’s with all the necessary acquiring services to manage payments and complete credit and debit cards transactions across all payment channels in any currency, notably the UK Pound. In addition, its high-capacity network has an excellent switching speed to reduce transaction times. The commercial model for the volume of transactions fits the needs of the business and payment mix of Broderick’s growing vending installation network.

Looking for the optimal partner to support its rapid transformation from cash to card processing within its vending business, the significant challenges for Broderick’s included the need for a technical solution fast enough to integrate into its innovative portfolio of vending solutions while also offering a telemetry solution to support the need for a practical tour planning and operation business. Similarly, for financial controlling purposes, sophisticated reporting capabilities are expected to support Broderick’s sales and payment reporting as well as inventory management. Machine health monitoring is an additional core requirement to be delivered within the Worldline solution.

Worldline partnered with PMTsolutions AG, the turn-key solution specialist for open and closed-loop cashless services. It integrated its VendingPay platform to provide electronic payment services for contactless credit and debit cards, both physical and virtual. Worldline partnered with PMTsolutions AG, the turn-key solution specialist for open and closed-loop cashless services. It integrated its VendingPay platform to provide electronic payment services for contactless credit and debit cards, both physical and virtual.

Nicolas Dejonghe, Head of Vending at Worldline, said: “We are very excited to be working with Broderick’s, and this agreement demonstrates the full value of the Worldline and PMTsolutions partnership, enabling us to combine our skills and expertise and work together to build a full solution that will underpin Broderick’s growth plans and operational needs.”

Simon Davies, Business Intelligence Manager at Broderick’s, continued: “Broderick’s is delighted to be entering this significant three-year association with Worldline. We are very confident that the partnership will enable us to concentrate on what we do best while allowing Worldline to handle our payment services efficiently and seamlessly, all in the best interests of our customers and business overall.”

Manfred Sokat, CEO at PMTsolutions, added: “By integrating our VendingPay platform with contactless card reader, together with Worldline acquiring and the vending management system from COGES, we are delighted to be able to provide the optimal and multifaceted cashless services required for Broderick’s vending machine infrastructure.”