Worldline and BigCommerce partner to reduce cart abandonment

By Gloria Methri

Worldline has partnered with BigCommerce, an Open SaaS e-commerce platform for B2C and B2B brands to improve seamless payment processing for online merchants, whilst minimising cart abandonment rates and increasing conversion rates.

According to research, 70% of online shopping carts are abandoned which means that many online shoppers are placing items into their baskets without completing their purchases. One of the primary reasons for customers not following through on purchases is said to be the lack of payment options.

Worldline already offers both traditional and new, local, and global payment methods, to allow shoppers to pay with their preferred payment methods.

Through this new integration, BigCommerce can offer this array of payment solutions whilst enabling merchants to retain full control of their orders, refunds, and cancellations directly from the BigCommerce back office.

In addition, merchants benefit from a speedy set-up and go-live process and a simple all-in-one interface, that incorporates a customisable payment page to match their own brand’s unique aesthetic.

Björn Hoffmeyer, Head of Regional Business at Worldline said, “Every online shopper has a favourite way to pay, whether that’s using a local bank transfer method, a credit card, or a buy now, pay later option. So, when they aren’t offered a method that suits them, it’s no surprise that they often drop out of purchase. Worldline’s integration into BigCommerce addresses this important challenge for merchants and consumers alike. The end user gets the frictionless shopping experience they demand, inclusive of their preferred ways to pay for items, while BigCommerce customers can reduce bounce rates and cart abandonment and drive top-line growth.”

Russell Klein, Chief Commercial Officer at BigCommerce added, “Our partnership with Worldline illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available. Worldline shares our desire to help merchants sell more and grow faster to maximise success. We are proud to partner with them to help merchants offer a wide range of payment options to drive conversion rates and minimise cart abandonment.”