Wings Financial CU implements Access Softek’s EasyVest Robo-Advisor
By Pavithra R
Wings Financial Credit Union, one of the top credit unions nationally has announced offering Access Softek’s robo-advisor investing solution – EasyVest to its 300,000+ members, making investing simpler and more accessible.
Access Softek is an omnichannel digital banking platform provider who created EasyVest to give FIs a solution that simplifies investing and make it available to the average member for a minimum as low as $200. With increasing competition in the wealth management space, EasyVest is the first and only robo-advisor that seamlessly integrates into online banking to help CUs enhance their wealth management programs and compete with third-party investment apps.
EasyVest integrates with users online and mobile banking platforms and enables them to begin investing with any chosen amount. While EasyVest helps Wings compete with outside players, it also complements the CU’s existing wealth management program simultaneously.
“We have worked with Access Softek for more than seven years, and we trust the solutions they create. When they launched this robo-advisor, we knew this would be an important tool in our wealth management strategy. Digital services are crucial for our members and providing them with an online and mobile investing solution helps us continue our mission of being full-service via digital channels,” said Frank Weidner, President & CEO of Wings Financial Credit Union.
EasyVest uses a series of questions to assess the consumer’s timeframe, income, risk appetite, and investment goals and then suggest the right investment portfolio for them. Consumers can use the solution to invest in individual or retirement accounts, purchase fractional shares and automatically rebalance their portfolio. The solution features an array of low-cost, broad index ETF portfolios and includes ESG options as well as IRAs. Its intuitive dashboard offers the ability to start small and transfer funds from other accounts or set up recurring transfers for consumers to set up investments.
“Robo-advisors will become increasingly more crucial for credit unions in the coming days. They appeal to a younger and wider demographic, help keep valuable assets in the credit union, and increase its market share in wealth management. During a time of historically low-interest rates, non-interest income is critical for credit unions that want to stay successful. EasyVest is a simple solution that not only helps credit unions attract members but generates this crucial non-interest income. Wings is a great example of a credit union that looks ahead and finds opportunities to implement technology that helps them grow their membership today and in the future,” said Chris Doner, founder and CEO of Access Softek.
Established since 1986, Access Softek is privately owned by founder and CEO Chris Doner that develops innovative digital banking products that offer secure, compelling features to customers of credit unions & banks.