back Back

Westpac announces new Chief Executive for its Consumer division

By Edil Corneille

September 21, 2020

  • Australia
  • Westpac Group
Share

Westpac, Australia, bank, big, 4, four, CEOWestpac Group announced today the appointment of Chris de Bruin as the Chief Executive of its Consumer division. Chris has over 24 years of experience in the financial services industry globally, including at large banks and challenger brands. He joins Westpac from Deem in Dubai, said to be one of the largest non-bank financial institutions in the Middle East, where he is currently Chief Executive Officer.

Chris was previously with Standard Chartered Bank for 13 years where he worked in a number of senior roles across Asia and the Middle East, with his last position being Global Head Retail Products and Digital Banking.

Westpac Group Chief Executive Officer, Peter King enthused, “It’s a pleasure to welcome Chris to the Group Executive team.

“Chris has extensive experience in consumer banking, including leading the global retail distribution and product portfolios, as well as several regional consumer businesses, of a multinational bank.

“He also has a strong background in fintech and digital banking, which will be particularly valuable as we work to enhance our digital capability and better meet customers’ changing needs.

“I’d also like to thank Richard Burton for his contribution as Acting Chief Executive Consumer. Richard has done a great job continuing to drive the business and he will continue to remain Acting Chief Executive Consumer until Chris commences.”

Subject to regulatory approvals, Chris will commence in the role in early 2021.

Chris de Bruin has been Group Chief Executive Officer at Deem in Dubai since 2018. Deem has around 230,000 customers and a loan book size of circa AED2 billion (approximately AUD750 million). It provides products such as secured and unsecured loans, credit cards, deposits and financial guarantees.

Prior to joining Deem, Chris spent one year based in Toronto as President of Digital Platform at Zafin, a financial technology provider. He was responsible for the company’s engineering, product development, digital ecosystem and investment in new technologies.

Chris worked at Standard Chartered Bank from 2003 and spent 13 years in various roles across Asia and the Middle East, with his most recent role as Global Head Retail Products & Digital Banking. In this role, Chris had oversight of the strategy, development, delivery and competitiveness of the bank’s portfolio of deposit, lending, card and payment products, and was responsible for the soundness of the retail balance sheet.

Chris holds a Master of Business Administration from the University of Cape Town as well as a Bachelor of Science (Hons) in Biochemistry and Bachelor of Science (Natural Sciences) from Stellenbosch University in South Africa.

ALSO, READ: Traditional Credit Union partners with Frollo to publish PRD APIs

Previous Article

September 21, 2020

UK challenger Ziglu opens crowdfunding round to public

Read More
Next Article

September 21, 2020

bitFlyer Europe announces integration with PayPal

Read More







Advertise with us



IBSi Daily News Analysis

Web 3.0 in FinTech

May 20, 2022

Australia

Will Web 3.0 unlock the future potential of FinTech?

Read More

IBSi FinTech Journal

  • Most trusted FinTech journal since 1991
  • Digital monthly issue
  • 60+ pages of research, analysis, interviews, opinions, and rankings
  • Global coverage
Subscribe Now

Other Related News

May 20, 2022

Payments made easy in Latin America: Interview with Jairo Riveros, Managing Director for the Americas and Global Head of Strategy at Paysend Global

Read More

May 20, 2022

Stripe joins the Snowflake Retail Data Cloud to unlock the value of payment data

Read More

May 20, 2022

PayerMax announces its launch in MENA to accelerate digital payments

Read More

Related Reports

Sales League Table Report 2021

£ 1,500.00 / year

Know More
Emerging Technologies in Capital Markets

£ 500.00

Know More
Global Digital Banking Vendor and Landscape Report Q1 2022

£ 1,500.00 / year

Know More
Wealth Management & Private Banking Systems Report Q1 2022

£ 1,500.00 / year

Know More
Treasury and Capital Markets Systems Report 2021

£ 1,500.00 / year

Know More