Western Union opens 100 new concept stores across Europe

By Gloria Methri

Western Union, a leader in cross-border money movement, has expanded its network of concept stores and company-owned hubs in Europe, having now inaugurated 100 locations across the continent.

The expansion forms part of the company’s global retail strategy, aiming to offer customers enhanced service and enable them to enjoy an omnichannel experience.

The network represents an investment by Western Union in its retail presence in Europe while supporting local micro-entrepreneurs and financial inclusion in migrant communities. It covers 13 European markets to date, including Spain, Italy, France, Germany, the United Kingdom, and others. The company has plans to further expand the number of stores and hubs across Europe through 2025.

Concept stores and hubs represent a new retail offering, where customers can not only make international money transfers but also benefit from premium brand experience and level of service.

Giovanni Angelini, President, of Europe, and Africa for Western Union, said, “I am greatly pleased that more and more of Western Union’s concept stores and hubs appear across Europe’s streets and transport hubs. This network is a new way for us to re-invent and evolve our retail presence, by putting our customers, and their needs, at the very center of our work. At the same time, it provides an opportunity to trial new products and services, as we aim to become a one-stop shop for all our customers’ financial needs.”

With the new network of concept stores, the company recognizes the loyalty of its partners by offering them the possibility of opening these exclusive Western Union locations. This relationship represents a tangible investment in micro-entrepreneurship, as well as financial inclusion. Concept store partners enjoy an enhanced relationship with Western Union and additional support.