WealthTech firm Allfunds launches private partners programme for fund managers

By Gloria Mathias

Allfunds, a B2B WealthTech firm, has launched the Allfunds Private Partners (APP) programme. This initiative was launched to support its clients’ access to private market funds and to provide fund managers with a unique opportunity to make their products available to the Allfunds distribution network.

This programme is exclusive to partners with expertise in creating products tailored for private banks and wealth managers.

The firm has shared that some asset management and financial services firms, namely Apollo, Blackstone, Carlyle, Franklin Templeton, and Morgan Stanley Investment Management, have joined as the first participants of this programme.

Juan Alcaraz, CEO of Allfunds said, “We are excited about this project and unlocking the full potential of APP and believe that this form of collaboration with our partners is key in developing solid relationships and effective solutions. We are eager to prove our disposition and put our expertise to work for this ambitious project that will surely bring new business opportunities for all those involved. We would also like to thank our initial members for joining us in this enterprise, as well as for their continued trust and support in Allfunds.”

The company launched a specialised team and department, Allfunds Alternative Solutions (AAS), focused on providing solutions to make alternative funds more accessible to distributors. The increasing global demand from distributors, particularly the wealth management segment, to invest in private assets led to this programme initiative.

The AAS team has been developing the technology to streamline the operational aspects of private asset investments, giving access to alternative and conventional funds.

Borja Largo, Chief Fund Groups Officer, and Head of Allfunds Alternative Solutions stated, “Allfunds has a deep commitment to quality and client care, and the Private Partners programme is a natural evolution of that purpose. We want to set our clients up for success, and our team will be dedicated to ensuring their needs are met with utmost care and attention to detail. Allfunds’ initiatives, whether building a totally new department or an innovative partnership programme, are just the natural evolution of Allfunds’ ability to navigate disrupted and fragmented markets, with the goal of providing easy access to alternative products that have historically never been available to distributors.”