WealthKernel taps Yeeld to bring AI-powered investing to consumers

By Vriti Gothi

WealthKernel has partnered with Yeeld, an AI-powered financial assistant designed to simplify money management and empower users to take control of their finances.

For millions of UK adults, managing personal finances remains a complex and fragmented experience. According to a 2024 FCA study, around 6.5 million individuals report very low confidence in managing money, while 26% have never received formal guidance on financial planning. This financial confidence gap directly impacts wealth accumulation, with research showing that those who are financially confident are more likely to save and invest consistently.

Yeeld addresses this challenge with its all-in-one app, combining proprietary AI with open banking data to provide actionable insights into spending, saving, and investing. The platform analyses user behaviour, creates personalised budgets, and benchmarks financial habits against anonymised peer data. It also offers dedicated accounts, Visa cards, and cashback rewards, delivering a comprehensive, customer-centric solution for everyday money management.

Through the partnership, Yeeld will integrate WealthKernel’s API-first infrastructure, leveraging account wrappers such as ISAs, GIAs, and SIPPs. Operating as an Appointed Representative of WealthKernel, Yeeld will also benefit from WealthKernel’s regulatory licence, supporting planned expansion across Europe.

Preston Brown, CEO of Yeeld, commented, “We set out to build an AI-powered financial assistant that helps people truly understand their money and build smarter habits. Partnering with WealthKernel gives us the regulated investment infrastructure to deliver ISAs, GIAs, and SIPPs with confidence — creating a simpler, more empowering experience for our customers.”

Karan Shanmugarajah, CEO of WealthKernel, added, “Instead of relying on outdated budgeting tools, Yeeld is giving users a smarter and simpler way to save and build wealth passively. We’re excited to partner with businesses like Yeeld that make financial well-being more accessible for everyone.”