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WealthDesk partners with ICICIdirect to expand the UWI

By Leandra Monteiro

January 21, 2022

  • Asset Management
  • ETF WealthBasket
  • Financial Planning
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ICICIdirect, WealthDesk WealthDesk, an investment technology platform that’s building the Unified Wealth Interface (UWI) for Wealth Management ecosystem on top of broking, has partnered with ICICIdirect, one of India’s largest retail brokers with over 7 million retail investors.

UWI is an internet scale wealth management ecosystem that is powered by WealthDesk Platform, and it enables investment and wealth products and solutions like direct equity and ETF based WealthBaskets from SEBI registered professionals to reach millions of Indians with broking accounts.

This partnership will enable ICICIdirect’s users to seamlessly invest in more than 40 WealthBasket portfolios from a wide range of SEBI Registered professionals with investment sizes ranging from as little as INR 1,000 to INR 10+ lakhs. These WealthBaskets can be Long Term, Short Term, Balanced, Asset Allocation based, Thematic, Sectoral, etc. portfolios providing holistic Wealth Management.

Ujjwal Jain, Founder & CEO, WealthDesk said, “ICICIdirect has always been at the forefront of bringing internet-based trading to retail Investors. As Bharat as well as India starts to participate more in the Equities markets, we want to introduce managed systematic WealthBaskets and other Wealth Management solutions under our Unified Wealth Interface vision to a larger segment of the retail investor community. Our partnership with ICICIdirect gives any of their retail investors on WealthDesk ecosystem seamless access to these WealthBaskets and other innovative wealth solutions.”

“We are happy to offer research and theme backed WealthBaskets from SEBI registered professionals on WealthDesk to ICICIdirect users. ICICIdirect customers now have the added option of choosing from equity or ETF WealthBasket portfolios as per their investment objectives and risk appetite. We are happy to play our part in democratising high quality investment ideas for the retail investors,” said Anupam Guha, Head – PWM, ICICI Securities.

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