Wayflyer hires US Head of Sales to lead major expansion

By Edlyn Cardoza

e-commerce growth platform, Wayflyer recently announced the appointment of Rebecca Weizenecker as Head of US Sales. Rebecca joins from Atlanta-based invoice payment FinTech, Now, where she was Vice President of Sales and Marketing. She also spent several years as Head of Direct Sales at Kabbage, the American Express owned data and technology company, providing small businesses with access to capital. Further roles include senior sales and marketing positions at FundThrough and Sequr.

Rebecca’s deep expertise in small business funding will be put to good use at Wayflyer as she is tasked with growing the breadth and capabilities of the sales function to reach more e-commerce businesses across the US. She will oversee the recruitment of 100+ new sales roles while ensuring the unparalleled quality of the approach, training, and breadth of profile across the team. Initiatives include a best-in-class onboarding and education schedule with self-guided and interactive masterclasses, a peer-to-peer buddy system, free catered lunch in the office and a fully flexible hybrid working model. 

Having opened in June 2021, Wayflyer’s Atlanta office has flourished, and the overall headcount has risen from six to over 30 sales and support staff. In line with Rebecca’s ambition to build a truly diverse team, recent recruits represent a 60/40 male/female split. This mission continues with Rebecca evaluating potential partnerships to further promote the diversity and inclusion agenda within the sales function. 

A further 50+ roles are available across Wayflyer’s analytics, finance, and customer support teams. Currently, over 50% of Wayflyer’s customer base operates in the U.S, and over $400 million in funding has been provided to US businesses.

Rebecca Weizenecker, Head of US Sales, comments: “The opportunity to join Wayflyer at such a pivotal point in the company’s growth was too good to pass up. The US is the second largest eCommerce market in the world and Atlanta is one of the fastest growing fintech hubs in the country, so the opportunity is huge. I’m passionate about our mission to hire and develop a team of the most ambitious and diverse local talent, who are committed to supporting inspiring eCommerce founders across the country.” She continued, “Wayflyer is building an exceptional culture that puts our customers and people at the core of everything we do and we are only just getting started.”

Recently, IBS Intelligence reported that Wayflyer had announced its Series B funding round of $150 million. The raise brings Wayflyer’s post-money valuation to $1.6 billion, making it only Ireland’s 6th unicorn.