VRGL and BridgeFT partner to streamline portfolio analysis for wealth managers

By Edlyn Cardoza

A data-centric wealth management technology platform, Bridge Financial Technology, announced its partnership with VRGL, a provider of analytics and automated data extraction to the wealth management industry. The partnership will provide an integrated, front-to-back analytics and portfolio management suite that allows wealth management organisations to enhance transparency and deliver a new level of client and prospect interaction and engagement.

BridgeFT’s WealthTech API will power VRGL’s analytics suite, providing a modern, fully automated, API-first connection to aggregated custodial and held-away accounts. Wealth managers can now access a complete view of a client’s comprehensive financial picture to drive deeper portfolio analysis.

“Our partnership with VRGL is another great example of how BridgeFT is powering the next generation of wealthtech apps,” said Joe Stensland, CEO of BridgeFT. “VRGL offers advisors a truly innovative approach to building their business, and the added connectivity to our WealthTech API will benefit their wealth management clients by enabling direct access to accurate, aggregated, and trade-ready custodial and held-away account data to drive more informed investment decisions.”

By combining BridgeFT’s API with VRGL’s 5 Pillar analytics, advisors can accelerate data integration and quickly access highly accurate, consolidated client total wealth information, enabling them to spend more time building client relationships and less time collecting data.

The partnership empowers wealth management organisations to rapidly scale and increase assets under management, accelerating time-to-revenue by automating PDF or integrated statement extraction. Advisors can also achieve significant operational leverage from multi-custodial account aggregation and proposal management to client reporting, fee billing and practice insights.

“Wealth management organisations have made it clear that they must be able to differentiate their offerings through technological and analytical capabilities to fuel growth,” said Josh Smith, Co-founder and Chief Executive Officer for VRGL. “VRGL was created to bring unmatched innovation and automation to traditionally archaic and manual processes and give advisors a measurable competitive advantage. With BridgeFT as our ongoing custodial integration partner powering VRGL’s platform through their proprietary WealthTech API solution, our new and existing clients can accelerate revenue, benefit from best-in-class support and quickly reap the full power of VRGL’s 5 Pillar™ analytics suite.”