Visa brings Apple Pay to its customers in Egypt

By Gloria Methri

Visa has introduced Apple Pay to its customers in Egypt, enabling secure and convenient digital payments across various platforms.

Apple Pay allows users to make contactless payments in-store by double-clicking the side button on their iPhone or Apple Watch and holding it near a payment terminal. Each transaction is secured through Face ID, Touch ID, or a device passcode, combined with a one-time dynamic security code. The service is now accepted at grocery stores, pharmacies, taxis, restaurants, retail outlets, and other locations.

In addition to in-store payments, Apple Pay supports faster online and in-app purchases on iPhone, iPad, and Mac. Customers can pay on participating websites or apps without the need to create accounts or repeatedly enter personal details, streamlining transactions for food delivery, online shopping, transportation, and parking.

The launch is in line with Visa’s commitment to expanding secure and seamless payment options for its customers in Egypt, catering to the growing demand for digital payment solutions.

Malak El Baba, Vice President and Visa’s Country Manager for Egypt remarked on the launch, “The introduction of Apple Pay in Egypt is a significant milestone in our journey towards bringing payment innovations to even more markets. As consumer preferences continue to evolve, we are committed to providing solutions that are secure, convenient and, importantly, align with their digital-first lifestyle. Contactless payments are already trusted and popular in Egypt, and we are excited to bring Apple Pay to our Visa cardholders.”

When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device or Apple servers. Instead, a unique Device Account Number is assigned, encrypted, and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.

Apple Pay is easy to set up. Customers need to open the Wallet app on their iPhone, tap +, and follow the steps to add their Visa credit or debit cards. Once a customer adds a card to the iPhone, Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away. Customers will continue to receive all of the rewards and benefits offered on all their Visa cards.