Visa and GoHenry partner to accelerate financial education for kids
By Edlyn Cardoza
Visa announced a seven-year global partnership with GoHenry, the prepaid card and financial education app for 6-to 18-year-olds. Visa will provide support as the exclusive global network partner for GoHenry’s prepaid cards for kids and teens in the US, UK, and Europe.
GoHenry helped expand a new category in youth finance 10 years ago with a simple mission: to make every kid smart with money. Since then, with Visa’s support, GoHenry has helped transform financial education for kids, teens, and their parents. The GoHenry financial education app and prepaid card help young people learn about money through several categories, including earning, saving, spending responsibly, and charitable giving. The app also enables parents to guide their child’s progress with features like real-time updates and customisable controls.
“When GoHenry first launched into the financial education space, we needed a dynamic, reliable partner that was able to offer us support and guidance not only as a new player in the sector, but with our future plans for expansion, too,” said Dean Brauer, co-founder and US President, GoHenry. “Through the last 10 years working together in the UK, Visa has gone above and beyond our expectations. With our recent European expansion, and plans for continued growth, Visa’s in-country expertise, support and strong global brand will be invaluable as we work to serve and grow our two-million-plus member base and achieve our mission to make every kid smart with money.”
In the UK, GoHenry has been harnessing Visa’s secure network and issuing Visa-branded cards since it launched in 2012. With this global deal, Visa will help bolster GoHenry’s expansion plans and its work to streamline operations following its acquisition of French FinTech, Pixpay, and its recent $55 million growth capital round.
Parents using GoHenry will also be able to seamlessly load funds to their child’s GoHenry account using their Visa debit cards through Visa Direct, giving their kids and teens quicker access to their money.
“GoHenry has changed the game for financial education for young people,” said Vanessa Colella, SVP and Global Head of Innovation and Digital Partnerships at Visa. “We’re excited to expand our global partnership, which will support GoHenry’s plans to launch in new markets and offer new features that empower parents and children around the world.”
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