Virgin Atlantic partners with CellPoint Digital for payment orchestration

By Gloria Methri

Virgin Atlantic Airlines and its affiliated tour operator, Virgin Atlantic Holidays, have teamed up with payment solutions provider for the airline industry, CellPoint Digital. The implementation of CellPoint Digital’s Payment Orchestration platform promises seamless and secure payment transactions for travellers and aims to set new benchmarks for efficiency in the airline industry’s payment landscape.

The partnership will help Virgin Atlantic reduce its transaction costs by leveraging intelligent routing capabilities, gain more control over its payment processes and acquirer relationships, and centralise the management of the entire payment ecosystem through a single unified platform.

“Virgin Atlantic are high-performing, global enterprises with a reputation for innovation – ideal candidates for Payment Orchestration,” said Kristian Gjerding, CellPoint Digital’s Chief Executive Officer. “With this solution in place, we can expect to drive significant cost reductions, improved conversion rates and eventually the swift and seamless introduction of new payment methods.”

Earlier, Virgin Atlantic’s key challenge was managing an expanding array of individual acquirers and payment method providers in different markets, each with its own implementation process and cost structure. The airline also lacked a way to view its entire payment ecosystem’s performance at one time.

Payment Orchestration solves these challenges by providing a single platform that reduces complexity and gives the airline more control and visibility into its payment processes. CellPoint Digital’s Payment Orchestration platform also allows Virgin Atlantic to dynamically route its transactions to its preferred acquirers, quickly add new acquirers and streamline its cross-border payments, all of which help to mitigate costs and diversify risk.

“CellPoint Digital has enabled us to transform our business,” said Yasin Demir, Head of Distribution & Payments at Virgin Atlantic. “Now that we have been able to use multiple acquirers at one time, we have been able to diversify our risk, reduce cost, and optimise our payments strategy.”