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Vietnam’s ABBANK joins Backbase to launch digital banking platform

By Gloria Mathias

January 16, 2025

  • An Binh Commercial Joint Stock Bank (ABBANK)
  • APAC news
  • Backbase
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JRNIBackbase has announced that its customer, An Binh Commercial Joint Stock Bank (ABBANK), has launched a new business digital banking platform, ABBANK Business, to enhance customer-centric digital experiences across Vietnam.

With this launch, ABBANK provides business owners with enterprise-grade technology and digital banking capabilities through the Backbase Engagement Banking Platform, levelling the playing field and delivering a seamless, secure platform for business growth and financial management.

This platform adoption by ABBANK will simplify banking for SMEs and entrepreneurs through a fast, secure, app-based service. ABBANK Business delivers three core business values: superior management, fast and secure functionality, and a seamless user experience.

Key features for the launch phase include customisable account numbers, quick bill payments for utilities, international money transfers, and a dashboard that provides an easy overview of assets, interest rate updates, and recent transaction information. With the agile working model, the advanced features are underdeveloped in parallel for the optimal customer experience.

The new platform launch follows a seamless three-month migration, during which ABBANK transitioned 100% of its existing business banking clients to the new platform without disruption. Now, 88% of these most active customers use the app as their primary banking channel. Building on Backbase’s Engagement Banking Platform, the app offers SMEs a streamlined, user-friendly experience tailored to the unique demands of business banking.

“ABBANK Business is a strong testament to our customer-centricity strategy, building solutions from insights to meet corporate clients’ needs. The new application makes banking easy, safe, and convenient for our clients while enhancing ABBANK’s efficiency and enabling us to achieve transformative SME digital banking goals. Backbase platform, on which ABBANK Business is built, provides the robust architecture we need to deliver for our clients,” said Pham Duy Hieu, CEO of ABBANK.

Riddhi Dutta, Regional Vice President of Asia at Backbase, shared, “ABBANK’s digital transformation is driven by its collaborative development approach and adaptability. By adopting an anchor platform and establishing a Centre of Excellence with in-house expertise, ABBANK has laid the groundwork for successful, sustained digital transformation.”

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