Verrency & Visa to offer personalised services to card issuers across APAC

By Leandra Monteiro

Verrency, the global payments innovation platform, has joined the Visa Fintech Connect program to deliver new hyper-personalised consumer services to card issuers across APAC markets. As a Visa Fintech Connect partner, Verrency will deliver innovative services that increase customer engagement around the moment of payment.

The program is designed to help Visa’s issuing clients quickly connect with a vetted and curated set of technology providers. Verrency’s participation in the program will mean Visa Issuers can more easily allow their cardholders create their own personalised value proposition.

Namita Bhide, Verrency’s APAC Commercial Director said, “Verrency is delighted to be partnering with Visa to deliver new innovation services to Visa issuers. We appreciate Visa’s dedication to delivering personalised end-customer experiences through the partnership with Verrency. Together we want to unlock real-time customer engagement, greater customer retention and increased loyalty via Verrency’s real-time customer experience platform.  She further added “We are honoured to be a Visa Ready & Visa Fintech Connect Partner and are keen to focus on enabling issuers accelerate innovation while leveraging their own existing payments infrastructure.”

Conor Lynch, Vice President, Consumer Solutions, Visa Asia Pacific said, “Visa’s Fintech Partner Connect Program gives our clients access to powerful set of tools for building new digital-first experiences. Verrency joining the program, as well as becoming Visa Ready certified, brings their cloud-based customer experience platform to Visa’s issuing clients. What it means in practice, is Visa issuers can easily tap into Verrency’s expertise in loyalty and engagement solutions, without needing to make major changes to their infrastructure.”