valU partners with noon.com to provide BNPL services to customers

By Leandra Monteiro

valU, one of MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle enabling FinTech platforms, and noon.com, a Middle East’s e-commerce platform and online shopping destination, announced a partnership that will allow noon and valU’s users to take advantage of valU’s flexible instalment plans through noon.

This partnership will allow noon and valU customers to utilise customisable payment plans for purchases over 500 EGP on the one-stop-shop platform from fashion, electronics, beauty, home, and baby care to groceries. Providing customers with flexible payment solutions will make products more accessible to a wider consumer segment, encouraging more people to purchase their favourite products online.

Commenting on the partnership, Walid Hassouna stated, “We are incredibly pleased to be offering our services to noon, a digital ecosystem of products and services. Entering into new partnerships with digital innovators such as noon is a key tenet of our expansion strategy. valU will provide online consumers swift and seamless payment services that will make products more accessible, as well as help noon broaden and diversify their customer base.”

Mostafa Salem, noon, commented, “Partnering with valU aligns with noon’s strategy in creating a seamless customer experience offering multiple payment methods. We’re looking forward to increasing our customers’ transaction volumes and fulfilling their shopping needs through even more convenient and affordable payment options.”