valU and Makadi Heights partner to launch financing solutions for real estate

By Edlyn Cardoza

valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling FinTech platform, has partnered with Makadi Heights, one of Orascom Development’s fully integrated towns in the Red Sea, to avail convenient financing solutions for home maintenance, renovation fees, and furnishing. Homeowners at Makadi Heights can comfortably cover the costs associated with the maintenance and renovation of their homes through valU’s flexible and accessible payment plans.

“By collaborating with Makadi Heights, we have made strides in our commitment to generating value for our growing customer base across the Egyptian market by partnering with key real estate developers. I am delighted that our innovative payment solutions will empower Makadi Heights homeowners by allowing them to access our user-friendly fintech platform to maintain their lifestyles with peace in mind,” said Walid Hassouna, Chief Executive Officer of valU. “This partnership further showcases valU’s ability to identify and unlock value across the sectors it operates in and deliver on our mission to continuously identify gaps in the market where we can serve, enable, and elevate our customers’ lifestyles.”

valU’s collaboration with Makadi Heights is a testament to valU’s goal of empowering customers and easing their financial commitments. On this front, homeowners can comfortably maintain the quality of their homes without having to deal with any immediate lump sum upfront costs. The partnership is part of a series of agreements that valU is rolling out with key real estate players to empower homeowners nationwide.

By availing solutions that support real estate players in providing their residents with exceptional services and payment solutions, partnerships such as this with valU can significantly impact the real estate sector. Additionally, similar collaborations have a high potential to achieve key differentiators for real estate developers in the Egyptian market and set them apart from the competition.

“We always have our eyes set on improving the experiences of our homeowners in Makadi Heights and ensure that we provide them with best-in-class services and facilities. With inflation on the rise and consumer purchasing power being hindered, this partnership with valU could not have come to fruition at a more opportune time,” said Tamer Dewidar, Chief Executive Officer of Makadi Heights. “The synergies that could be generated from our partnership were clear from the start, by allowing Makadi Heights’ homeowners to utilize a leading BNPL platform to pay their maintenance and renovation fees over extended periods of time. We are keen to cease the opportunity to elevate the experience within the Makadi Heights community and deliver our promise of a quality lifestyle to our homeowners.”