valU and Heliopolis partners to offer payment solutions for new club members

By Edlyn Cardoza

valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling FinTech platform, announced that it has successfully signed a partnership with Heliopolis Sporting Club to offer convenient and affordable financing and payment solutions on new memberships for Heliopolis Sporting Club El Shorouk City branch and club services. The partnership will see valU become Heliopolis Sporting Club’s BNPL platform of choice to support it in providing seamless financing solutions. This strategic partnership is a testament to valU’s commitment to delivering on its vision of becoming a holistic financing powerhouse with progressive and convenient solutions to every aspect of people’s daily lives.

Heliopolis Sporting Club’s Chairman, Amr El Sonbaty, “I am especially excited about this strategic partnership with valU, which will increase the club’s cash flows, support investments in services and amenities, and deliver a better experience to current and new members.”

Additionally, the partnership will see valU place a ‘Sha2labaz’ booth inside Heliopolis Sporting Club as an additional benefit to the overall service offering. Sha2labaz is a one-of-a-kind financing program introduced in early 2022, allowing customers to receive cash reimbursements against any purchase they make, which they pay back in instalments after selecting one of valU’s payment tenors. The amount reimbursed varies subject to the customer’s valU limit, and the program allows valU to expand its service offering to a broader audience, further highlighting the firm’s efforts to provide instant access to finance.

“At valU, we’re constantly looking for new ways to enable and upscale the lifestyles of our customers. Sports play an integral, positive role in people’s lives, and sports clubs are an important platform that build sought-after social networks by families and communities. This successful partnership with Heliopolis Sporting Club will allow us to support the people we serve in seeking out avenues that enhance and better their day-to-day life,” said valU’s Head of Product Development, Ahmed Seoudy, “We have always prided ourselves on delivering innovative channels of financing that enrich the lives of our customers across various avenues, from education, to retail, travel, hospitality, real estate, and entertainment, to achieve our goal of improving people’s overall quality of living.”

valU’s partnership with Heliopolis Sporting Club marks the company’s second partnership with a leading sports club in Egypt. It has also allowed valU to maintain its series of strategic plays that have seen valU increasingly become the BNPL platform of choice that caters to a myriad of customer segments. Most recently, valU acquired Paynas, an innovative employee management platform through which it serves a diverse range of employees and small enterprises.