UTP launched an eBook to assist SMEs in future-proofing their business

By Joy Dumasia

UTP, a credit and debit card payment solutions provider, is launching a new eBook for SMEs, offering advice on future-proof their businesses. The eBook entitled ‘Never Going Back: How SMEs can future-proof for post-pandemic success’ explains how a secure, fast, and smart payments infrastructure can help SMEs become more resilient and adaptable to events such as natural disasters and trade restrictions.

It is fundamental changes to how we shop that inspired UTP Group to create their eBook. The business shares how SMEs can use available payments and commerce options to protect their revenues in any eventuality – even those that cannot be predicted. Advice is imparted on how to mitigate against fraud and costly interchange and processing fees and how businesses should choose the best POS terminal for their requirements.

Worldwide eCommerce sales increased by 57% in 2020, and though the easing of restrictions has attracted more people back to the high street, online shopping will only become more normalised. Should the future bring more disruptive events such as further lockdowns or extreme weather, small businesses now have the technology and the tools to keep serving customers and stay flexible, multi-channel, and available.

Michael Ault, CEO at UTP, said: “We may not live in a cashless society just yet, but it’s clear that cash is diminishing in usage, and the sooner any business can start taking digital payments, the better prepared for the future they’ll be. And with digital payment acceptance in place, small businesses can drill into a goldmine of data analytics that can tell them who their customers are, how they pay and how best to reach them with targeted offers generated by their preferences. That’s yet another way businesses can ensure they get future-proofed with ease.”

Recently, IBS Intelligence reported that UTP Group has teamed up with Faster Processing to provide its eCommerce customers with the ability to receive fund settlements within hours rather than days.