Urban Money rolls out instant payouts for loan partners

By Vriti Gothi

Urban Money has introduced Insta Payout, a new feature that enables verified channel partners to receive payouts within 24 hours of loan disbursal, marking a shift from the industry’s typical multi-week settlement cycles.

The Gurugram-based loan distribution platform said the feature is aimed at addressing persistent cash-flow constraints faced by loan sourcing partners. Traditionally, payouts are delayed due to lender collection timelines and bank settlement processes. Under the new model, Urban Money releases partner payouts upfront, while its internal operations engine manages collections across banks and non-banking financial companies (NBFCs).

Insta Payout is available to channel partners who complete KYC verification and submit cases through the Urban Money Partner App. The company said the feature works across all lenders integrated on its platform, providing uniform turnaround times regardless of the underlying financial institution.

The move reflects a broader trend in India’s lending ecosystem, where platforms are increasingly using technology and balance-sheet-led innovations to improve partner experience and operational efficiency. Faster settlements can improve liquidity for channel partners, allowing them to reinvest capital, scale operations, and stabilise business pipelines—an important consideration as competition in loan distribution intensifies.

Urban Money is the digital lending and mortgage distribution arm of Square Yards and works with more than 100 lenders. The platform reports annual disbursals exceeding $ 6.70 million and operates across roughly 150 cities through around 587 branches. Its technology stack supports over 200,000 customer transactions annually and includes AI-driven eligibility engines, digital underwriting, and real-time lender integrations.

Amit Prakash, Co-Founder and Chief Business Officer at Urban Money, said, “Insta Payout directly addresses the single biggest pain point for channel partners: cash flow. By moving to a 24-hour payout model, Urban Money is setting a new industry benchmark. This is not just a faster system; it’s a business enabler that gives partners the freedom and liquidity to grow without friction.”

The company said the feature is powered by a KYC-led trust framework and is currently accessible exclusively via its partner application.