upSWOT and NerdWallet team to offer embedded finance tools for SMBs

By Delisha Fernandes

upSWOT, has announced a pilot partnership with NerdWallet Small Business to enhance the financial services offered to their SMB customers.

This collaboration brings upSWOT’s data-driven embedded finance tools and NerdWallet Small Business’ financial guidance to help SMBs with comprehensive financial solutions.

“We are thrilled to partner with NerdWallet Small Business to support SMB customers with our data-driven embedded finance tools,” said Dmitry Norenko, CEO of upSWOT. “Their commitment to empowering SMBs aligns perfectly with upSWOT’s mission to transform the way financial services are delivered to small businesses. Together, we will provide small business customers with the tools and resources to thrive in today’s competitive business environment.”

upSWOT’s embedded finance tools have gained recognition in the financial industry, enabling financial institutions to cater to the unique needs of small business clients. upSWOT has innovative embedded finance tools that deliver actionable insights to business owners based on Banking, eCommerce, Payroll, Marketing, Accounting, and other subscription software used by small businesses.

Through this partnership, upSWOT will work with NerdWallet Small Business to integrate data-driven technology and offer new features to business owners.

“As a platform that provides financial guidance to consumers and small and mid-sized businesses, we recognize the unique challenges small business owners face,” said Brandon McDonough, General Manager of NerdWallet Small Business. “By partnering with upSWOT through this pilot, we will integrate tools and resources that help simplify small business owners’ financial decisions and fuel their growth and success.”