Uplinq looks East with fundii partnership

By Edlyn Cardoza

By providing billions of unique and validated data signals beyond traditional credit indicators, Uplinq helps small business lenders make more accurate lending decisions. Now, the company’s solution has been onboarded by the equity fundraising platform, fundii. Moving forward, the new partnership will help facilitate more de-risked investments into tech startups across the MENA region.

fundii’s business model connects local tech entrepreneurs from the MENA region with regional and international investors. However, the company takes a holistic approach to this objective. Alongside its core aim of finding suitable investment opportunities for those in its network, fundii works closely with entrepreneurs by assisting with networking opportunities, investment promotion and valuation, as well as specially designed technical business workshops and master classes under the fundii+ brand.

By incorporating Uplinq’s solution into its crowdfunding platform, fundii is helping to minimize the risks for investors using its service. In turn, the company is improving the likelihood of investment into entrepreneurs using its platform. To this end, with Uplinq’s assistance, fundii is now one step closer to fulfilling its ultimate aim of showcasing the potential of MENA entrepreneurs to the rest of the world.

Speaking on the partnership, Dr. Maryam Fouladirad, Founder and CEO of fundii, commented: “As the only equity crowdfunding platform dedicated to tech businesses in the MENA region, fundii truly understands the regional nuances associated with investment into companies within this geography. More than ever, investors want to diversify their portfolios with assets in this part of the world and now, with Uplinq’s assistance, we’re able to offer this opportunity with far fewer risks.”

Ron Benegbi, Founder and CEO of Uplinq, commented: “Uplinq’s solution is focused on providing scientifically validated data points regarding the credit worthiness of small businesses. Working alongside fundii, we are now able to push our solution across the MENA region, making venture capital more accessible to startup companies who may have previously been unable to access it.”

IBS Intelligence recently reported that Uplinq Financial Technologies had announced a new partnership with African technology and business solutions company, Nosmay as part of its plans to help credit-lenders better serve the continent’s significant unbanked population.