Union Bank and HPCL launch contactless RuPay card

By Leandra Monteiro

Union Bank of India, an Indian government-owned bank and Hindustan Petroleum Corporation Limited have announced the launch of co-branded contactless RuPay credit card. The users of this card will get 16X reward points, which would be equivalent to 4% cashback, on fuel spends worth INR 500 and above at over 18000 HPCL outlets across the country.

The card was launched at a virtual event which witnessed the participation of CMD HPCL Shri Mukesh Kumar Surana, MD & CEO UBI Shri Raj Kiran Rai G, CEO & MD of NPCI, Shri Dilip Asbe, Director Marketing HPCL, Shri Rakesh Misri, Executive Director-Retail HPCL, Shri S K Suri, Shri Dinesh Kumar Garg ED, Union Bank, COO NPCI, Ms. Praveena Rai, and other senior officials.

This is the first time a co-branded branded RuPay credit card is being launched with NCMC (National Common Mobility Card) feature which will enable contactless transactions in-transit for travel by metro, bus, taxi, suburban railways, toll and topping-up FASTags, parking and for retail purchases. Thus, a single card can be used for payments for all requirements thereby avoiding the need to have multiple cards.

The UBI – HPCL contactless RuPay card users will also receive a welcome bonus of INR 300 which can be used to purchase fuel at any HPCL retail outlet within 60 days of card activation. Additionally, if customers spend INR 5000 in the first month of card issuance, they are entitled for a card Activation Bonus in the form of a shopping voucher from a reputed brand.

The card comes with a nominal joining fee. UBI – HPCL RuPay contactless card offers multiple benefits and offers in the non-fuel category as well which includes entertainment, lifestyle, travel, shopping, food delivery and the likes. The card rewards customers for all their non-fuel purchases with 2X reward points.

Mukesh Kumar Surana, Chairman & Managing Director HPCL said, “HPCL is very happy to partner with Union Bank of India and NPCI to launch co-branded RuPay Credit Card with new facilities to enhance customer convenience. This is the first co-branded RuPay Credit Card which is powered with “National Common Mobility Card” features which will help the card holders to have the facility to use this card for metro travel, bus travel, parking fees, FASTag etc. In addition to all the features of a credit card with enhanced offerings and rewards.

Raj Kiran G. MD & CEO, Union Bank of India said, “We are happy to announce that we are launching the Union Bank HPCL Co-branded credit card on the RuPay platform. Our partnership with HPCL – one of the leading players in fuel retail segment– and RuPay – India’s global card payment network, provides us an opportunity to work together to create value for our customers.”

Dilip Asbe, MD & CEO, NPCI said, “We are happy to launch the Union Bank HPCL RuPay co-branded contactless credit card. We believe our partnership with HPCL and Union Bank is set to provide a rewarding and delightful fuel and non-fuel transactions experience to the cardholders. We are also confident that this card will help strengthen RuPay’s customer base as it comes with various attractive benefits and rewards. The launch of this card will also act as a catalyst in re-defining retail shopping for customers by encouraging them to adopt cash-lite and contactless transactions.”