UK company PPRO expands global offering with Indonesia’s DOKU and OVO
By Edil Corneille
London-based PPRO, a local payments platform-as-a-service, has today announced its entrance into the Indonesian market. The new integration of popular Indonesian payment methods DOKU and OVO unlocks access to Southeast Asia’s e-commerce market.
The development is said to mark a significant milestone in the FinTech company’s expansion across the Asia Pacific region. It comes at a time when e-commerce and payment technology activity is heating up in Indonesia.
Kelvin Phua, Global Head of Payment Networks, PPRO elucidated, “Indonesia is a strategic market for our top-tier customers and their merchants, who are being pressed to globalise faster than ever in the wake of the pandemic. Indonesia is also one of the world’s most complex regions regarding compliance, regulations, and consumer preferences. Therefore, we are delighted to now offer these popular local payment methods, as well as the vital financial services that reduce the burden of complexity and manage the funds flow across Indonesian borders.”
PPRO’s integrations will enable its international payment customers and merchants to turbocharge their revenue from Indonesian consumers, as the combined reach of both DOKU and OVO is said to be massive. They are each considered among the top e-wallet apps in Indonesia, where credit card penetration is less than 5 percent of the population.
Himelda Renuat, Chief Marketing Officer, DOKU apprised, “As the leading payment gateway in Indonesia, we are constantly exploring ways to grow our footprint and increase our reach to new merchants and consumers. By integrating into PPRO’s global payments platform, we are widening our reach into the global merchant ecosystem. We will enable even more Indonesians to pay with their trusted payment methods when shopping online.”
To support the diversity of payment preferences in Indonesia, PPRO’s integrations feature a total of four payment types such as e-wallet, internet banking, bank transfers, and cash for consumers who prefer to pay at ATMs and convenience stores.
Sinta Setyaningsih, Head of PR, OVO mentioned, “OVO’s strategy is built on an open ecosystem approach and integrated model to create an inclusive financial landscape of merchants and partners, which eventually will also provide easy and convenient payment experiences for our users. Our integration with PPRO is a great stride in allowing users to seamlessly access the global e-commerce market, and in turn, enabling merchants to access the global payments ecosystem.”
IBSi Daily News Analysis
June 09, 2023
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