UK-based Aqua Digital Rising starts pre-funding round

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UK-based alternative-asset and analytics investment platform Aqua Digital Rising has announced the start of its pre-funding round as it prepares for its launch in January 2021. Aqua leverages Big Data analytics to construct indices based on humans. Hundreds of data points are collected and analysed using proprietary technology and then benchmarked against peer groups to allow a value to be created for individuals.

Yasin Sebastian Qureshi, founder and head of strategy at Aqua commented, “For hundreds of years we have been able to invest in companies, and now with Aqua you can invest in the people who make the company. For the first time in history, investors will be able to invest in the source of all value creation: the individual human being. We are using mathematics, AI, machine learning and big data analysis to create alt-assets which allow investors to identify and put a value on success.”

The company will be opening its first funding round today, allowing investors to register an expression of interest and apply for discounted shares through the Eureeca Crowd Funding site. Aqua has been founded by a team of industry specialists with experience in developing and marketing financial services companies.

Dev Dutta, Aqua founder and head of technology believes this is a unique product which will lead the development of a new investment sector. “Through using mathematics and analytics to calculate the value of sporting, entertainment and social media stars, we are creating assets which people understand and can relate to. Instead of making a bet on your favourite footballer, you can use your sporting knowledge to invest in him or her on Aqua Indices and hopefully benefit from the future success of the player.”