U.S. Bank and Fiserv join forces to streamline digital card services

By Puja Sharma

U.S. Bank has partnered with Fiserv in a strategic alliance aimed at enhancing digital card offerings for financial institutions across the United States.

The collaboration brings together U.S. Bank’s Elan Financial Services, renowned for agent credit card issuing, and Fiserv’s Credit Choice platform, which already powers card programs for more than 100 institutions.

The partnership is focused on delivering a unified digital platform that combines credit and debit card management into a single interface for consumers and small businesses. This integration is expected to simplify onboarding, improve customer service, and help banks and credit unions grow their cardholder base more effectively.

Erik Wichita, Head of Card Services at Fiserv, stated that the partnership is introducing a new level of digital card integration, complemented by enhanced service and capabilities within the Credit Choice solution. He emphasised that clients are seeking seamless, self-service customer journeys and user-friendly platforms to boost cardholder loyalty and usage. According to Wichita, this collaboration unites two leading players in the financial services industry to deliver a single, streamlined solution.

The enhanced Credit Choice solution is scheduled for release in the summer of 2025, with full deployment planned by mid-2026. It will offer digital tools for expense tracking and card data management and be accessible to U.S.-based financial institutions via Fiserv.

Leaders from both companies highlighted that the alliance blends strong digital infrastructure with trusted card-issuing capabilities, aiming to deliver a smarter, more seamless card experience.