TSB partners with Wealthify to offer investment opportunities to users

By Megha Bhattacharya

TSB and Wealthify have announced a new partnership in a bid to make investment opportunities available to the former’s customers. The partnership complements TSB’s response to customer demand and changing customer behaviour with around 40% of the people prioritising their money more during the lockdown.

Pella Frost, Director of Everyday Banking Products at TSB, said, “Our partnership with Wealthify further strengthens our digital banking offer, offers more ways to make money work harder for our customers and will help build their money confidence.”

The collaboration will allow TSB customers to start investing with Wealthify by following a link from the TSB app or internet banking. Investors using the Wealthify platform can choose from five investment approaches to suit their needs. Across all of these, the company offers options to invest ethically in organisations which, like TSB, are committed to having a positive impact on society and the environment. Investment options start from just £1 and money is invested using a number of funds, that contain a collection of investment types, such as shares, bonds and property.

Andy Russell, CEO at Wealthify, added, “This partnership is about giving customers more options when it comes to their savings. At Wealthify, we are committed to ensuring anyone can build their future wealth through easy access to investing.”

“We’re extremely proud to work with TSB, and to offer their customers a simple-to-use investment solution which complements their existing service, and creates opportunities to grow their savings, without the cost or complexity that comes with traditional investing.”

Recently, TSB expanded its relationship with Adobe in a bid to provide new digital services for its clients. The Bank has implemented Adobe Experience Platform with Adobe Campaign for gaining the ability to collect, analyse and act on customer data.