Trustap secures $10m for AI-driven commerce expansion

By Puja Sharma

Trustap, the payments and transaction platform, has raised $10 million in a round led by Aperture Capital to launch Trustap Index, a solution designed to make marketplace or ecommerce listings fully transactable by AI agents.

Trustap Index would work by having leading AI models handle product discovery, negotiation and payment on a buyer’s behalf, with the human confirming each transaction before funds are released. The $10 million round was led by Aperture Capital, with participation from TX Ventures and other existing investors, and will fund continued product development of its marketplace and ecommerce platform, team expansion, and the launch of Trustap Index.

According to McKinsey, agentic commerce could redirect $3 to $5 trillion in global retail spend by 2030, with nearly $1 trillion originating from U.S. consumers alone. And, the momentum is already visible: during Cyber Week 2025, Salesforce reported that one in five global orders was influenced by an AI shopping agent. However, for AI agents to transact meaningfully across the open web, they need structured, machine-readable data, and today, the vast majority of marketplace listings are not structured correctly for agentic consumption. That is the precise gap Trustap Index is built to close.

Conor Lyden, Founder and CEO at Trustap, said, “We’ve spent years building the transaction platform that make ecommerce, peer-to-peer and marketplace platforms safe, more profitable, and trustworthy for buyers and sellers. Trustap Index is the natural next step in that journey. As AI agents become the primary way people discover and purchase goods, the question becomes: who do those agents trust to handle the transaction? Our answer is Trustap. This funding gives us the runway to ensure that when an AI agent shops anywhere on the internet, it can find the listing, verify the seller, and complete the payment securely through infrastructure it can rely on. That is the long-term vision: Trustap as the trusted payment layer for all online commerce, agentic and human alike.”

Ben Robinson, CEO of Aperture Capital said, “The rise of agentic commerce is happening faster than many people realise. We believe that Trustap, which already works with hundreds of marketplaces providing secure end-to-end transaction management, is uniquely positioned to orchestrate agentic transactions. Trustap acts as a single, trusted aggregation point that indexes and transforms fragmented inventory data into consolidated machine-readable information. Conor and his team combine a bold vision with a proven ability to execute, and we’re excited to lead this round and support them in realising this agentic commerce opportunity.”

Trustap has processed hundreds of millions of USD in secure transactions across ecommerce, peer-to-peer and marketplace platforms, earning a reputation as one of Europe’s most reliable transaction platforms while helping marketplace and ecommerce operators reduce transaction costs and improve margins. With some of the world’s largest marketplaces currently onboarding onto its platform, this funding round marks the company’s most significant investment to date.