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True Digital Group & Texas Bankers Association team to empower banks

By Delisha Fernandes

July 07, 2023

  • Banks
  • Digital Transformation
  • Fintech news

Texas Bankers Association

True Digital Group, a digital vendor optimisation network provider that supports banks, announced a strategic partnership with the Texas Bankers Association (TBA).

The True Digital Platform, available to TBA bank members, will further enhance the association’s “Magnet” innovation program by providing a more accurate and complete picture of the current issues and technology voids challenging the competitiveness of community banks.

Partnering with True Digital Group provides TBA with invaluable intelligence related to its members’ decision-making on technology needs, further optimising the Magnet program to be even more impactful.

Chris Furlow, President and CEO of the Texas Bankers Association, said, “The collaboration with True Digital aligns with our commitment to supporting our member banks in their digital transformation journey. The addition of the True Digital Platform to the Community Bank Magnet Innovation program will be a game changer for community banks in Texas. Community banks already understand the critical importance of offering innovative products and services and frictionless customer experiences, but many lack the resources or expertise to make informed decisions.”

The True Digital Platform offers a comprehensive suite of innovative tools and features designed to enable banks to discover better, evaluate, implement, and monitor technology vendors by leveraging the Platform’s bank network. Under the collaboration, TBA will work closely with True Digital to promote the Platform to its other member banks and facilitate onboarding.

Patrick Sells, CEO of True Digital, said, “The combination of TBA’s Magnet program and the True Digital Platform is very powerful. This is an incredibly effective model for how state associations can best support and empower their community banks in their innovation process.”

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